PROJECT INTRO
Timeframe
2023–Present
Role
Disciplines
01
PROBLEM
CertaPro's previous WebDAM system primarily served as a photo library and creative request platform. With approximately 20 user licenses, access was limited, and franchise teams lacked a centralized destination for approved marketing resources.
SOLUTION
I helped champion the transition to Bynder, working with our Art Director to consolidate asset management, creative requests, brand standards, editable templates, and content workflows into one accessible creative platform.
Visual: WebDAM vs. Bynder comparison chart and screenshots.
02
PROBLEM
Even with a more capable platform, franchise teams needed an intuitive way to navigate the growing collection of creative tools and resources.
SOLUTION
I designed and built Bynder's custom homepage for CertaPro, creating a branded experience that connects users to asset libraries, campaign resources, creative requests, templates, and educational materials.
03
PROBLEM
Franchise teams frequently relied on independent design tools or external agencies to create localized marketing materials, making brand consistency difficult to maintain. Tools like Canva were simply out of budget for such a large franchisee system.
SOLUTION
Through Bynder Studio, I helped develop customizable templates that allow teams to personalize approved designs while maintaining established brand standards.
04
PROBLEM
Inconsistent icon styles across marketing materials created visual fragmentation and made it difficult to maintain a cohesive brand experience.
SOLUTION
I designed a library of 60+ standardized icons using consistent proportions, stroke weights, and spacing, creating a flexible visual system for print and digital applications.
05
PROBLEM
Managing localized logos for hundreds of franchise territories required repetitive production work and frequently resulted in inconsistent typography, proportions, and placement.
SOLUTION
I developed an Illustrator-based automation workflow to generate standardized territory logos in multiple approved variations and formats, reducing manual production and establishing a more scalable approach to brand consistency.
05
IMPACT
As CertaPro's franchise network and marketing needs evolved, disconnected creative processes made it increasingly difficult to maintain consistency and support teams efficiently.
By connecting centralized resources, customizable templates, standardized visual assets, and production automation, we established a more cohesive creative ecosystem designed to support both brand integrity and franchise independence.
