PROBLEM
As social media became an increasingly important part of the fan experience, both the Pittsburgh Steelers and Pittsburgh Penguins had opportunities to expand their digital presence. Many of the content formats fans now expect—game-day graphics, live score updates, postgame infographics and player milestones—had yet to be established as consistent offerings.

SOLUTION
At the Pittsburgh Steelers, I helped introduce new digital content formats, including in-game score graphics, postgame infographics, player features and game-day social content.

Building on that experience at the Pittsburgh Penguins, I developed and expanded a library of recurring digital graphics covering game days, player milestones, championship celebrations and sponsored content. These new creative offerings helped establish a more consistent visual presence while creating valuable opportunities for corporate partnerships.

By the end of my tenure, 37 of 39 recurring digital graphics had secured sponsorships, demonstrating how creative development could support both fan engagement and business growth.