The Operations Internal Communications design team received a project to create an Amazon Blood Drive Toolkit that could be adapted and presented at any upcoming blood drives for multiple outlets. These would not only be used at various sites but also potentially in conjunction with the Red Cross.

The toolkit’s purpose was to provide marketing assets for digital screens, social media, print, and more, creating a unified campaign when used across any Amazon site. For this toolkit, I utilized a preexisting type ramp, color palette, and grid structure to build out various graphics. This toolkit was a simple yet in-depth project that could be easily translated and used across all North American Amazon business units.