PCG Capital rebranded Wildwood Sports Complex into North Park Sports Complex in 2019.

When rebranding an old logo, it's always an interesting task to create a new brand while still keeping identifiable elements that could be recognized by previous and current customers. To do this, I simplified the Wildwood logo making it more modern and sleeker while emphasizing North Park as the focal point. To enable the brand to smoothly work within any format, I opted to keep a simple one-color logo with another horizontal build to accompany it.