Pineapple Payments was set up with very forward-thinking branding. The branding of Pineapple Payments was The playful name alone sets itself apart from others and attracts people to Fintech, a not-so-approachable subject to many.

We used the branding to pull people in with attractable imagery, witty taglines, and, of course, colorful graphics and giveaways. However, once we grabbed people's attention, we still had to explain what exactly our product was, and the sales slicks and retractable banners did so in a concise, visually compelling way.

For this project, I created the folder, retractable banners, and sales slicks from start to finish. The project included pricing out the items and following through with the deliverables while sticking to the budget. I was also in on the brainstorming process for the fun pens and the stress pineapple, which is still a big hit today!